Prius Prime is Toyota’s flagship Hybrid. It’s special. To tell the story of just how special, we pushed the boundries of toyota.com and created an immersive interactive experience that highlighs the myriad of benefits provided by its plug-in hybrid technology. 

To drive home Prius Prime's savings potential, we created a benefits calculator that allowed users enter real world commute data. This data then triggered animated graphs, illustrating the efficiency gains of Prius Prime over gas vehicles and standard hybrids.

 Reminding comsumers that this is not a pure electric vehicle was a top priority. Range anxiety is real, but Prime's hybrid drivetrain actually boosts range over even the most efficient gas vehicles. This module allows users to enter any valid ZIP, triggering relevant road trip destinations within Prius' 640 mile range. 

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