The Model Landing Page, or "MLP" for short, is the the heart of most automotive manufacturer's websites. It's the leading organic/paid search destination, and it's the first stop in the journey for most intenders. With Toyota being the worlds largest automative manufacturer - 25 models and counting - the unique challenge was creating an MLP experience that was consistant from a UX and content creation perspective, while still allowing for the personalites of disperate models like Supra, Prius, and 4Runner to shine through and make an impact on their respective shoppers.