To mark a historic move for the world's largest auto maker and their commitment to "Ever better mobility for all", we built – THE WORLD'S MOST ACCESSIBLE WEBSITE – A site rich in content supporting Toyota's Olympic/Paralympic partnership and introduction of innovative new mobility products, but also equipped with tools for people with visual, hearing and cognitive impairments. The site itself becoming Toyota's newest mobility product.

Two enormous challenges were laid before us – to help a global audience understand Toyota’s commitment to mobility, the array of innovative products they’re introducing and their partnership with the Olympic/Paralympic Games – and to do it simply, beautifully, and in a way that’s accessible to everyone… despite visual, hearing and cognitive impairments. What we built, at once conveys the message… and IS the message.

For the world’s largest automaker to launch its first-ever global campaign, dominating Superbowl and Olympic/Paralympic media coverage, declaring their commitment to a single core value - EVER-BETTER MOBILITY FOR ALL, without showing or even mentioning a single car or truck… is a big deal. Toyota had some very special new things to share with the world, truly magical products. Our challenge was to introduce this extremely diverse array of highly innovative and complex mobility solutions… in the simplest and most delightful way possible.

The Olympic and Paralympic Games are the ultimate expression of movement. Toyota already supports hundreds of athletes but this specific partnership allowed them to bring these amazing talents and stories to the world like never before, becoming the true embodiment of the rally cry… “When we are free to move, anything is possible.”