Absolut has a rich history of collaborating with artists and musicians. To keep things "wild" for the launch of Wild Tea, we teamed up with Karen O of the Yeah Yeah Yeahs, and threw in a panther for good measure. We also partnered with Pandora to deliver custom desktop and mobile experiences that allowed users to explore Wild Tea recipes while queuing Absolut sponsored playlists featuring the YYYeahs.

SR. AD — TBWA

CD: Sue Anderson    ACD: Jin Park 

Absolut has a rich history of collaborating with artists and musicians. To keep things "wild" for the launch of Wild Tea, we teamed up with Karen O of the Yeah Yeah Yeahs, and threw in a panther for good measure. We also partnered with Pandora to deliver custom desktop and mobile experiences that allowed users to explore Wild Tea recipes while queuing Absolut sponsored playlists featuring the YYYeahs.

SR. AD — TBWA