SAFETY SENSE

SAFETY
SENSE

SAFETY. STANDARD.

SAFETY.
STANDARD.

Toyota takes safety seriously. Their “Safety Sense” suite of active safety features is standard on all new vehicles. We created a interactive landing page on Toyota.com to highlight this commitment to customer well being. Scroll triggered animations take users on a road trip, experiencing each individual safety feature along the way.

SR. AD — SAATCHI & SAATCHI

 CD: Emily Yurko    XD: Andrew Gucwa    CW: Kiernan Benkoil

SR. AD — SAATCHI & SAATCHI
  

TSS_Landing_trim
TSS-MOBILE-1
TSS_LEAFLET_A1
TSS_LEAFLET_B1