DIRECTV

DIRECTV

CONTENT UNCOMPROMISED

CONTENT UNCOMPROMISED

In this so-called golden age of television, delivery and access to content is surprisingly mercurial: "Where's that show? I thought it was on Hulu?... No, it's on Netflix... no wait, you have to use the BBC app." Not the most streamlined or effective way to navigate. These apps were created for DIRECTV. They wrangle content from multiple providers into one place, allowing users to customize their experience. Login once, search once, and socialize via first or second screen.

In this so-called golden age of television, delivery and access to content is surprisingly mercurial: "Where's that show? I thought it was on Hulu?... No, it's on Netflix... no wait, you have to use the BBC app." Not the most streamlined or effective way to navigate. These apps were created for DIRECTV. They wrangle content from multiple providers into one place, allowing users to customize their experience. Login once, search once, and socialize via first or second screen.

IDEATION / UX / CREATIVE DIRECITON — D LAB

SR. AD — SAATCHI & SAATCHI

CD: Chris Pierantozzi    ACD: Chris Mead    CW: Caroline Lee

IDEATION / UX / CREATIVE DIRECTION — D LAB

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